Non-profits hiring a blog monitor - unethical?

Kami Huyse, a PR consultant in San Antonio, Texas, wrote what I thought was a great response to a claim that it is absurd that non-profits hire individuals just to monitor blogs.

As a college student who checks facebook.com and myspace.com everyday to see what is going on with other people, I completely agree with her worries that a particular company can be misrepresented by an uncredible individual. As fast as those comments can spread, and as often as people are checking and posting on blogs, the wrong idea can ultimately reach too many consumers or customers.

Is using Red Cross money to hire someone to look at blogs unethical? No.

Any employee can associate their company with drinking simply by putting ONE bad picture on their myspace or facebook page, misquotes about companies on Wikipedia are inevitable, and inaccurate information is bound to be displayed on the Web, which is why it is so important to positively maintain your image on the internet.

University of Georgia Campaigns Assignment

Hi, and welcome to my blog! I'm Kelly, a student at UGA majoring in the exciting field of public relations. As a senior, a PR Campaigns class is required as a capstone - to apply our studies over the past 3 or so years to real-world applications and ultimately pitch a campaign to a local client.

Also, to get more involved in social media and the blogosphere, we were required to create our own blog. Throughout the Spring semester, I want to talk about my experiences in the PR major at UGA including job searching, assignments, what I have learned, real-world commentary, and even my client for class, the Athens Symphony Orchestra. Hopefully this blog will act as a guide to a prospective student interested in PR and teach them a little bit more about what the field (and the schooling) entails!

Leave questions and comments!