The explosive social media networks like myspace and facebook might come to mind when looking at Fan Voice, the new NBA on-line network that allows you to add friends, create profiles and favorites, leave their favorite quotes, and add pictures.
Fan Voice's unique features dealing with the NBA are to discuss fantasy, create NBA video highlight mixes, writing game recaps, and finding player stats.
Good idea?
I think Fan Voice is a great PR move made by the National Basketball Association. Although finding people with the same niche can easily be done through Facebook (creating groups and associating with people who have the same interests), Fan Voice should be able to attract an older audience rather than the high school and college students who log on to facebook 5 times a day (I know, it's becoming a habit). Speaking of basketball, all I have seen lately on Facebook are NCAA March Madness Pools, where people can actually go on-line, fill out a bracket, and compete with other group members across the country.
I am actually surprised it has taken this long for particular groups to create their own on-line social networks after seeing the success of others like myspace and facebook.
Steve Rubel talks about Fan Voice in his blog, which specifically focuses on how technology is revolutionizing PR and marketing. I think the on-line sites help the public become more involved and interested. On-line Fantasy Football, for example, causes participants to log onto sites such as espn.com, yahoo.com, etc. several times per week to adjust their rosters, check injury lists, and so on.
I'm very interested to see how popular the new Fan Voice will become.
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