Budweiser is Getting Their Money's Worth

Reaching a target audience can be difficult unless you know where all of your target audience will be at one particular time, and there's ONE day out of the year when beer, car, and athletic companies know exactly where their public will be - SUPER BOWL SUNDAY. A company could almost guarantee that every man will be sitting on the couch watching the big game. However, the price of a 30 second spot during the game is about $2.5 million this year, so those companies should do something that stretches their campaign (unless that ad happens to be so funny that it spreads on youtube for the next month, which I have to say - some are hilarious!)

Budweiser is doing just that with it's new budtv campaign. Budweiser will use some of their airtime to promote this budtv, where people can actually go replay the Super Bowl ads after the game is over. Instead of going to youtube or another video sharing site, people will go to Budweiser's Website (and probably check out all the other cool aspects of the homepage like the budshop, send a talking e-mail, crown the king of bud commercials, etc).

To help the other advertisers out a little bit, here is a list of the ads for the times that have already been purchased at CBS. Even anticipating the humor level of the ads can make them live a little longer (hopefully none will fall short of expectations). Wouldn't that be a disappointment.