Wednesday, April 25, 2007

Advice for Future ADPR Campaigns Students

There are a few things I would have done differently for this class if I could do it all over again. There are also things I did do right, and I am so glad I did. Below is a combined list of my recommendations. I wish someone would have given this advice to me before I started this class, SO for everyone that just registered for ADPR 5950, here is my top 10 list for you....

1. Due date month will come before you know it. You will not believe how fast time flies by when you have so much work to do.

2. When your professor gives you something that needs to be edited or revised, do not wait until the end of the campaign to do it. You will have way too many other things that have to be done.

3. RESEARCH is an essential part of the campaign. Do not waste time in the beginning thinking you will learn more about the client as you go.

4. You will have a client meeting at the beginning of the campaign, but I recommend having another one midway through the semester to make sure everyone is on the same page and you have not missed anything big in your research process.

5. Communicating with your group seems easy, but you may find it to be a challenge. Make sure you keep in contact with your group constantly so everyone knows exactly what he/she is responsible for. Even if you don't have your campaigns class on a regularly scheduled day, meet with your group! You can never meet "too much".

6. Do not turn in anything that you don't consider to be great work. It is embarrassing to have poor quality work associated with your name, and it makes you look like you don't care.

7. Your group will become your family - you will spend so much time with them, so if there are any conflicts, try to get them resolved immediately. You will enjoy this class so much more if you get along with those you are working with.

8. Be prepared to be more organized than you have EVER had to be. There are so many documents to manage, so much text to edit, and so many things that go in the campaign book. It can be a challenge to manage which tactics have been printed, which ones have been edited, and so on. Organizational skills are a MUST!

9. Do not wait until Week 8 to start your blog. One post per week is NOT a lot of work if you space it out correctly.

10. Make the best of this project! You will feel great when it's all over and you see that your client likes your ideas.

Good luck!

2 comments:

John Moates said...

I agree with every single thing you said. It would be nice if Dr. Russell would give that list to her students in the syllabus or something. Once again, I had a great time with you this semester (even though it has been a pain in the butt sometimes). I really feel proud of how we came together at the end. It has been a pleasure. I expect to hear good things from you in the years to come. Take care...

Anonymous said...

I'm taking PR campaign class this fall. I think I should keep your list in my mind. Thanks. :)