Myspace and other social media forums can be used by many different people, individual or groups, including teenagers, music bands, movie makers, and even businesses. Having a page for your business is a great way to publicize your service to a wide target audience of young individuals.
For example, a tanning salon here in Athens has their own Myspace page, and they encourage members to go to the site to check out their latest specials, prices, hours, etc. Not only are there fliers all over the salon, they also send out mass e-mails to their list of customers reminding them of their Myspace page. While this method of advertising and PR works great for them because their target audience is teenage girls and young women, is a business wasting their time creating a Myspace page when their audience is older?
For our Campaigns client, the Athens Symphony Orchestra, we are trying to increase awareness of the organization among all members of all ages in the community, but most of the people who support the symphony (the guild, conductor, etc.) are all senior citizens. Also, many of the people who attend the concerts are elders. Are businesses wasting their time creating social media forums like Myspace pages when they have an older target audience? I'd love to know what you think because my classmates and I have been debating the issue for a while now.
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2 comments:
Like with anything in PR, Kelly, it is important to know WHO your target publics are ... then how to reach them.
AARP Facebook account? Probably not the best use of resources - if it takes away from projects with a wider / more effective reach.
Did you know this Wednesday, April 11 PRSA in Atlanta is hosting a whole day on social media? Check out my blog post at http://www.kayesweetser.com/archives/27 to find out more info - Grady students going should e-mail me for more details on how to get the member price for the two events.
Dr. Sweetser
ADPR, UGA's Grady College
I saw that social media day on the Website, unfortunately with classes, I can't attend, but thanks so much for your comment! I'm sure we can come up with a creative way to reach that particular audience.
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